Friday, April 4, 2008

Rocket Bottle Featured In Bicycling Magazine

The May 08 Issue of Bicycling Magazine has included a review of our Rocket Bottle. The section on page 102 is titled "You CAN Buy Speed" and is within the 2008 Spring Triathlon Guide in that issue. You can take a look for yourself here. And for those of you who already own our water bottles, Bicycling has a link for you to add your own reader review. Very cool!

Lucky for us this issue should sell a little better than others (mostly to women) for the simple fact that Patrick Dempsey is on the cover and is interviewed within. We'll take the extra exposure.

If you just want to cut to the chase, here is what Bicycling had to say about our bottle...

Rocket Science
Rocket Bottle
MSRP: $10
Issue: May 2008 Page: BI102
Editorial Review

Forget those goofy aero-shaped bottles; Rocket Science's round, 21-ounce bottle uses the same dimples found on golf balls--and some aero race wheels--to reduce drag. Quick science lesson: As air flows over the bottle, it separates; the turbulence in its wake causes drag. Delay the separation with dimples, and voila: less drag. How much time will you save? Rocket Science tested the bottle with aero guru John Cobb, who found a quarter-pound drag reduction, or about a 53-second savings over 40K, at 30 miles per hour. At just $10 it's worth a try.

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