In line with growing popularity of sports in Asia, Rocket Science Sports has opened the doors to its 1st flagship store and show room in the Chinese city of Shanghai.
With the fast growing following of multi sports in Asia, Rocket Science Sports wants to be a part of that development. Marcin Sochacki, CEO of Rocket Science Sports noted, "I'm very excited to be able to provide swimmers and multi-sport athletes our technologically advanced gear in a local retail setting." Customers will be able to peruse the various products and ask questions of the staff. “Getting to feel the materials and try on bags and suits makes for a more visceral, and I think, in the end, more durable bond between customer and product”, explained CEO Sochacki.
Shanghai is the largest city in China, and one of the largest metropolitan areas in the world, with over 20 million people and is located on China's central eastern coast. Historically known as the "The Paris of the East and the New York of the West", Shanghai captures a modern and unique nexus of old and new, East and West. For example, the fashion industry has been rapidly revitalized in the past decade and there is on average one fashion show per day in Shanghai today.
If the model proves itself viable Sochacki said that the company will follow up with a series of show-room stores in Europe and North America.
For the first half of the twentieth century Shanghai's status was as the cultural and economic center of East Asia. As a result, building on from that tradition, it is popularly seen as the birthplace of everything considered modern in China. “Starting out with this first store here in Shanghai made a lot of sense for us”, explained Sochacki. “We have manufacturing here and there is so much happening culturally that it worked out.”
Tuesday, January 26, 2010
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